A company name must meet fundamental requirements related to personal names, language, symbols, and acronyms. Incorporating personal names is permissible if they belong to the directors listed in the incorporation application. If other individuals’ names are used, proof of relationship or a consent letter may be required. Historical names, including those of well-known figures such as "Parameswara" or "Abraham Lincoln," are generally acceptable.

The use of foreign words is allowed, provided that their meanings are provided to confirm appropriateness. Similarly, coined or newly created words must be explained to avoid ambiguity. Special characters and symbols are permitted only when they form a grammatically correct part of the company name. Commonly accepted symbols include the ampersand (&), full stop (.), hyphen (-), brackets (()), and apostrophe (’), the use of other symbols may be restricted. Other than that, company names must be composed of English, Malay or a combination of both with correct spelling and no grammar error.

The use of "Malaysia" or the name of any Malaysian state at the beginning of a company name is prohibited unless the company has direct involvement with the Federal or State Government or has obtained the relevant authority's consent.

Acronyms must be carefully chosen to avoid misleading associations. Those that resemble the names of government agencies, institutions of higher learning, or international organisations are generally restricted. Examples of prohibited acronyms include "SSM", "BNM", "LHDN", "TNB", "UiTM" and "UM".

Once a suitable name is selected, an application should be submitted through the MyCoID 2016 portal. The application must include the proposed company name along with a brief description of the intended business activities. If the name includes restricted words or personal names, additional documentation such as approvals or consent letters may be required. A non-refundable fee of RM50 applies to the name application.

Upon approval, the chosen name is reserved for 30 days. The company must complete its incorporation within this timeframe, otherwise, the reservation will lapse and a new application will be required.

If an applicant or promoter disagrees with the Registrar’s decision on name reservation, they may file an appeal to the Minister within 30 days from the date of the decision, in accordance with Section 27(3) of the CA 2016. The Minister’s ruling is final and cannot be challenged further. The appeal must be accompanied by a detailed justification for the proposed name and a non-refundable application fee of RM300.